Jordan Brand is set to revisit one of its most memorable design concepts with the upcoming “Laser,” Air Jordan 3 and new in-hand images have provided the clearest look yet at the highly anticipated release.
Unlike a traditional Air Jordan 3, this pair replaces the iconic elephant print with an intricate all-over laser-etched graphic across the leather upper. The artwork features a collage of Jordan Brand-inspired logos, text, and illustrations, giving the sneaker a bold yet refined aesthetic.
Balancing the busy upper are brown suede overlays around the mudguard and heel, adding texture and a premium feel. Sail leather eye stays, Metallic Silver eyelets, a Sail midsole, and a Grey outsole round out the color palette, while a University Red Jumpman on the tongue provides the shoe’s lone vibrant accent.
Collectors will also appreciate the return of Nike Air branding on the heel—a detail that continues to be a favorite among longtime Jordan enthusiasts.
The “Laser”Air Jordan 3 is currently scheduled to release on August 22, 2026, with a retail price of $230.
“Laser” Air Jordan 3 Release Details
- Release Date: August 22, 2026
- Retail Price: $230
- Colorway: Sail/Brown (official colorway expected to be announced by Jordan Brand)
Based on these latest images, the “Laser”Air Jordan 3 appears to strike a balance between storytelling and wearability. While the laser-etched upper is undeniably the centerpiece, the subdued suede overlays help keep the design from feeling overly loud, making this one of the more distinctive Air Jordan 3 releases of the year.
What do you think? Is the “Laser” Air Jordan 3 a must-cop or an easy pass?
Photos: @beechkicks_
